Vaccine hesitancy: A “wicked” risk communication problem

The aim of this project was to examine media coverage of vaccine preventable diseases and vaccination in order to measure how well news coverage informs public understanding.

The project on Canadian media coverage of the 2014-15 measles outbreak in Disneyland, California found that while vaccine hesitancy was acknowledged as a public health problem, it was generally conflated under a broader ‘anti-vaxxer’ discourse, thus obscuring important distinctions in the views and behaviours of parents as they related to vaccines.

Team Members: