The aim of this project is to identify/develop communication materials for addressing vaccine hesitancy that both follow evidence-based communication criteria and meet the needs and preferences of parents.

A content analysis of existing communications tools about childhood vaccinations using evidence-based risk communication (RC) criteria is actually performed. After having identify the best materials, interviews will be conducted with parents in order to evaluate which of them, if any, meet their needs and preferences.

Team Members:

• Eve Dubé, Project Lead, Université Laval
• Michelle Driedger, University of Manitoba
• Andrea Bunt, University of Manitoba
• Kim Corace, University of Ottawa
• Natasha Crowcroft, Public Health Ontario
• William Fisher, University of Western Ontario
• Arnaud Gagneur, Université de Sherbrooke
• Janice Graham, Dalhousie University
• Joshua Greenberg, Carleton University
• Devon Greyson, University of British Columbia
• Maryse Guay, Université de Sherbrooke
• Cindy Jardine, University of Alberta
• Noni MacDonald, Dalhousie University
• Samantha Meyer, University of Waterloo
• Jennifer Potter, University of Manitoba
• Karina Top, Dalhousie University
• Jordan Tustin, Ryerson University
• Holly Witteman, Université Laval